I've been exploring X/Twitter as my primary social media platform, along with ProductHunt and IndieHackers, for more targeted tech communities. Although I've had a Twitter account since 2008, I only became active after Elon Musk's acquisition. Like many, I was intrigued by Elon's technological achievements. However, X/Twitter has yet to resonate with me entirely.
Growing my presence through my preferred interaction style—sharing information, insights, and commentary on tech developments like the recent AI boom fueled by LLMs—has been challenging. I've observed that much of X/Twitter thrives on controversy, whether in politics or tech. As someone who prefers to avoid contentious topics, I've found this environment less conducive to meaningful engagement.
Nevertheless, social media remains crucial for tech founders promoting products and services. This realization led me to explore growth strategies that align with my values, avoiding the temptation to generate controversy in tech—a straightforward but ultimately unproductive approach.
Interestingly, I've noticed that some individuals have successfully built large audiences without resorting to controversy. Their common approach? Providing value through a simple yet effective method: sharing compiled information into bite-sized, engaging nuggets. Sharing their notes publicly has become a powerful tool for building authority and engaging audiences in the tech community.
Let's explore some practical ways tech founders can leverage public notes and note-sharing to grow their audience:
Tech Tip Tuesday
Create a weekly series where you share public notes on practical tech tips or productivity hacks. These could be shortcuts in popular software, lesser-known features of operating systems, or time-saving tools. Present these notes in visually appealing infographics or 30-second videos.
Founder's Journey
Develop a series of short, personal stories from your experiences as a tech founder. Each post should focus on a lesson learned, a challenge overcome, or insight gained. By sharing notes on your journey, you humanize your brand and provide valuable insights to aspiring entrepreneurs.
AI Explained
Break down complex AI concepts into simple, easy-to-understand explanations or analogies. Use your public notes to create illustrations or simple animations that support your explanations. Sharing notes on AI topics can position you as a thought leader in this rapidly evolving field.
Code Snippet of the Day
Share a helpful code snippet daily as part of your public notes. Please include a brief explanation of its purpose and potential applications. Sharing notes on coding can be invaluable for novice and experienced developers in your audience.
Tech News in TL;DR
Challenge yourself to summarize the day's most significant tech news in a single tweet. Sharing notes requires distilling complex stories into their essence while still providing value.
Startup Stacks
Create visually appealing graphics showcasing the technology stacks of successful startups. Include these in your public notes to provide valuable insights into real-world tech choices.
Product Hunt Picks of the Week
Curate a weekly list of the most exciting or innovative new products from Product Hunt. Share your notes on each product, including your thoughts on their potential impact or use cases.
Tech Trend Tracker for Month, Year
Develop a monthly infographic or carousel post highlighting emerging tech trends. Public notes on these trends can help your audience stay informed about the rapidly changing tech landscape.
Founder's Bookshelf
Share concise summaries or critical takeaways from books that have influenced your journey as a tech founder. These book notes shared publicly, can provide actionable insights for your audience.
Tech Trivia Thursday
Post weekly tech-related trivia questions to engage your audience and spark discussions. Sharing notes on tech trivia can be an entertaining way to educate your audience.
By consistently sharing public notes on these topics, you can provide regular value to your audience, showcase your expertise, and build engagement without controversy. Sharing notes allows you to distribute your knowledge and insights in an easily digestible and shareable way, helping to grow your following organically.
Remember to adapt these note-sharing ideas to your specific niche and audience preferences. Pay attention to which types of public notes generate the most engagement and refine your approach over time. Also, don't be afraid to inject your personality into these notes – authenticity often resonates well on social media. For tech founders looking to grow their audience, the power of publicly sharing notes must be balanced. By consistently providing valuable, bite-sized information through public notes, you can establish yourself as a trusted source of knowledge in your field and build a loyal following.
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